Overall communications of IVF Clinic
Change the perception of the brand of being old and authentic, and transform it to a trendy, young brand while conserving its authenticity.
What Did We Do For The Client?
Revamped online marketplace for couples with a modern brand, driving a 90% surge in new sign-ups within a year through strategic partnerships, press coverage, and events.
Crafted emotive infertility campaign using motion, sound, and language, with amateur parent videos to evoke familial warmth, sparking hope and engagement.
During pandemic curfew, clinic sales dropped. We offered three free health tips and personalized doctor videos to provide value at no extra cost, sustaining engagement and fostering loyalty.